Dassault Wine Estates

Interview with Laurent Dassault

Tradition and passing it on

The Dassault family, passionate pioneers in the aeronautic industry, new technologies and the art market, became interested in fine wines very early.

Marcel Dassault, a visionary captain of industry, bought Château Couperie in 1955 on an impulse. He gave his own name to the property and put everything in place to make it a famous classed growth. The property has seen the quality of its wines improve vintage after vintage. In 1969, with its elevation to the rank of Grand Cru Classé, Château Dassault achieved the status it deserved.

Over the years, the properties owned by Dassault Wine Estates have increased to nearly fifty hectares and now form one of the largest vineyard holdings in Saint-Emilion.

A partnership of excellence

A partnership with Domaines Barons de Rothschild

Groupe Dassault and Domaines Barons de Rothschild (Lafite) have made an agreement for cooperation in the wine sector comprising two aspects:

• Acquisition of a shareholding of 5% by Groupe Dassault in Château Rieussec and Château l'Evangile, with a view to long-term investment,

• A technical and commercial cooperation agreement between Domaines Barons de Rothschild (Lafite) and Château Dassault

Serge Dassault, Chairman of Groupe Dassault, Laurent Dassault, Chairman of Château Dassault, and Baron Eric de Rothschild are delighted by this agreement which reinforces the long-term friendship that exists between the 2 families.

Values

The entire purpose and mission of Dassault Wine Estates is to pass on, over time, the necessary requirements for the production of fine wines.

The Dassault family created “Dassault Wine Estates” because quality wine has today become a major issue on a global scale.

It is a way of life, a heritage, a sign of excellence. It has become essential to apply values to this sector which can make a great success, and contribute to the durability, of French know-how and expertise.

These entrepreneurial values of passion, progress and a permanent search for excellence, the values of the Dassault family, apply to all the group’s wine-related activities.

Team

In 1995, succeeding her father André Vergiette, Laurence Brun took the helm at Château Dassault.

At the instigation of Laurent Dassault and Olivier Costa de Beauregard (Managing Director) she put in place a major quality development project.

In-depth work was undertaken by a dedicated team, assisted by the expertise of Richard Vanrenterghem (vineyard consultant) et Jean Philippe Fort (consultant oenologist).

Since 2014 : Technical and administrative supervision around:

Laurence Brun - Dassault Wine Estates Vice President

Romain Depons - Estate Manager

Marie Pierre Baylet - Administration

Jérôme Gauthier - Technical Manager

Cyril Barge - Vineyard Manager

Julien Beauché - Cellar Master